Email Marketing Best Practices for Brands in 2024-2025

A little more than half a century ago, the internet didn’t exist. Whereas now, we can’t imagine our lives without it. Email marketing has become a mandatory part of our lives and it is important to catch the wave of new trends, use effective promotional techniques to stay in tune with this world. From this article, you will learn the basic practices to engage with your audience: retention and attraction.

Content Personalisation

Content personalisation is an important point in promotion. Our world is created by our information field, while the information field is created by our interests. It is important to recognise who is interested in your product. For this purpose, various studies, surveys are conducted, statistics are compiled. This data helps companies to create content aimed at their target audience, content that meets the needs of their customers. For example, the company that produces PCOs supplements for women would be logical to create content aimed at women who suffer from this, not women in general.

The brand could develop email newsletters tailored to the specific needs of women suffering from PCOs, which could include information about the disease, modern treatments, experimental treatments, recipes, lifestyle tips.

Influencers

Co-operation with recognisable faces, with popular people, always brings positive results. People trust those they like. In 2024-2025, targeting micro-influencers will be the right choice for brands, as micro-influencers have a more privatised audience. In social networks such as Instagram or Tiktok every 4-5 posts there is an advertisement of different nature, depends on our information field, our search queries and click-through links, but an advertisement of this nature is less trustworthy than a review of a favourite blogger who actively shows his life, who shares as if his secret, not trying to sell something. Partnering with people who are related thematically to your product will yield positive results.

Educational Content

You can try to educate people about the topic of your product, than you can interest them and attract them to your target audience. For example, it wasn’t that long ago that people didn’t even think about proper sleeping positions. It turns out that our habitual sleeping postures can have a negative impact on our health, which affects our daily activity. Osteopaths can make a great advertisement on this, showing people positive results after visiting an osteopath: how posture is corrected, swelling, bags under the eyes disappear. Manufacturers of bedding, such as bed linen, can also do the same. There are special pillows that adjust to the shape of your head, which has a positive effect on the quality of sleep, helps prevent wrinkles and helps your posture stay straight. It’s all interconnected. You can make an advert on the mere problem of poor sleep quality by simply showing people how their body works and how their problem can be solved.

Feedback From Satisfied Customers

Publish feedback from satisfied customers, praise yourself, show your product at its best. Influencers will advertise and recommend you, but no one will do it better than people who are already using your product. If your company is active in social networks, publishing positive reviews on your company page will be a big plus for you.

Adaptation To Modern Realities

Our world does not stand still and new technologies allow us to work faster and more efficiently. Using artificial intelligence will allow you to make your work better and your product more attractive. Create chatbots, analyse data, build strategies, learn about new trends, automate advertising with artificial intelligence. Chatbots could defuse the call centre by answering frequently asked questions instantly, or even take over the work up to the point of checkout.

Support And Community Building

It’s important for people to have someone around them who understands them. In 2024-2025, it will be important to build and maintain a community of like-minded people connected to your brand. People want to hear opinions, share experiences, and discuss things.

Using Facebook, Instagram platforms you can create communities where customers can share support and experiences. You can also organise educational events such as webinars or courses.

Content Marketing

In 2024-2025, it’s important for people to have variety in content, meaning you shouldn’t stop at something specific, like publishing articles on a certain website. It’s important to engage your audience in different ways: recording videos answering common product-related questions, or a more personalised response to a specific person, so that people feel that the brand is as interested in them as they are in them;

Wrap Up

The world is not standing still and brands need to adapt to the current environment. In 2024-2025, the above points will help brands stay afloat: personalisation, Influencers, educational content, adapting to modern realities, supporting and building communities, content marketing is the future of e-marketing. By following all the rules to attract and retain audiences, a brand can not only stay afloat, but also rise to the top.