Ghostwriting for email marketing sounds a bit weird, we know, but it can be a game-changer for busy entrepreneurs. Hiring a ghostwriter to craft compelling emails can save time, improve open rates, and boost conversions.
The ghostwriter captures your unique voice and creates engaging content that resonates with your audience. It helps you focus on your core business processes while you make sure your email marketing remains top-notch. Let’s explore why hiring a professionelle ghostwriter aus WirSchreiben is a smart move.
What is ghostwriting and why are businesses so into it?
Ghostwriting services involve hiring a professional writer to create content on behalf of someone else. The ghostwriter captures the client’s voice, style, and tone to produce authentic content. Businesses often hire a ghostwriter when they lack the time, skills, or resources to create high-quality content consistently.
Imagine you’re a busy professional or have a small company. You know email marketing is crucial for nurturing leads and boosting sales, but crafting emails is time-consuming. That’s where a ghostwriter comes in. They can create engaging emails that sound JUST like they come directly from you. And that will save you tons of horus.
Ghostwriting services are not limited to email marketing. Businesses use ghostwriters for website copy, blog posts, social media content, and even books. It gives them the chance to still have a consistent brand voice across all channels while they free up time to focus on other business activities.
5 Reasons You Should Hire a Ghostwriter for Email Marketing
Of course, not one will approach business ghostwriting services just for the sake of some reputation, or other reasons. You need motives to seek freelance ghostwriting help, and below, we’ll show you five good ones. Or at least to us.
1. Save time
A ghostwriter handles the time-consuming task of crafting emails. And that’s not without it’s importance. It lets you pay attention to other verticals of your business. Instead of spending hours brainstorming ideas, writing copy, and editing, you can outsource the entire process to a professional – who will most likely be much quicker, because they know what they are doing, just like you know your business.
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For instance, you’re a solopreneur and already wear multiple hats. You’re managing operations, finance, and marketing simultaneously. If you reach out and sign up with a freelance ghostwriting service, you can free up valuable time to tackle high-priority tasks and grow your business.
If you plan to launch a new product, you can focus on product development and customer support while your ghostwriter creates a series of engaging emails to build excitement and drive pre-orders.
2. Improve open rates
Professional ghostwriters know how to create persuasive subject lines and engaging content that lures readers into opening your emails. The average rates are between 6-17% which means it’s not without its importance. No matter how good your business is, if no one knows about it, you won’t succeed, for sure. They know the importance of crafting attention-grabbing headlines that stand out in crowded inboxes.
A ghostwriting agenturen can also help you segment your email list and create targeted content for each group. When they send relevant, personalized emails, you can improve open rates and build stronger relationships with your subscribers.
For instance, if you run an e-commerce store, a ghostwriter can create separate email campaigns for new customers, loyal customers, and inactive subscribers. Each group receives content tailored to their specific needs and interests, which could dramatically boost the likelihood of engagement.
3. Boost conversions
Ghostwriters skilled in email marketing understand how to craft persuasive copy that drives readers to take action, whether it’s to make a purchase, sign up for a webinar, or download a lead magnet. They know how to structure emails for maximum impact and use proven copywriting techniques to influence behavior.
A ghostwriter can also help you create a series of automated emails that nurture leads and guide them through the customer journey. And if you manage to give valuable content and build trust over time, you can increase conversions and generate more revenue from your email list.
Let’s say you have created a new online course with great potential. A ghostwriter can create a sequence of emails that highlights the course’s benefits, shares student testimonials, and offers a limited-time discount. By the end of the sequence, readers are primed to make a purchase.
Good email copy can get you from the average 2-5% rate (which is not bad, too), to up to 8-10%. And you can see the difference now.
4. Maintain consistency
A ghostwriter wants to make sure your email content aligns with your brand voice and messaging. They will create a consistent experience for your subscribers, so they won’t really think like, “What’s happening with *insert your business*?” They take the time to understand your brand personality, target audience, and communication style to create emails that sound like they come directly from you.
Consistency is an absolute must if you want to build trust and credibility with your audience. When your emails have a consistent tone, style, and messaging, subscribers feel like they’re engaging with a reliable, professional brand.
For example, if you’re a fitness coach, your emails should reflect your energetic, motivational personality. A ghostwriter can ensure every email – and it doesn’t matter if it’s a weekly newsletter or promotional campaign, maintains that same upbeat, inspiring tone.
5. Provide fresh perspectives
Ghostwriters bring new ideas and approaches to your email marketing, which help you stay ahead of the curve and stand out in crowded inboxes. They can introduce creative concepts, experiment with different formats, and suggest interesting ways to engage your audience. And that’s not without its importance.
A ghostwriter can also help you stay up-to-date with the latest email marketing trends and best practices. They can advise you on email design, mobile optimization, and list segmentation strategies to improve your overall campaign performance.
For instance, a ghostwriter may suggest incorporating interactive elements like quizzes, polls, or videos into your emails to increase engagement. They can also help you create a visually appealing email template that reflects your brand aesthetic and enhances readability.
