In the fast-paced world of digital marketing, email remains a cornerstone of effective communication with your audience. Whether you’re a seasoned marketer or just starting to build your online presence, leveraging the best free email marketing tools can be a game-changer for your business. In this article, we’ll introduce you to some of the top best free email marketing tools that can elevate your email marketing game and take your outreach efforts to the next level.
While email marketing is crucial, don’t underestimate the power of social media. For instance, marketers focusing on growing TikTok account have seen significant boosts in engagement when combined with well-executed email campaigns. Integrating these strategies can elevate your overall digital marketing efforts and maximize your reach. Convert PPT to PDF
1. Omnisend
Omnisend is a comprehensive email marketing automation platform designed to streamline and enhance your email marketing efforts. Founded in 2014, Omnisend has rapidly become a popular choice for businesses looking to optimize their email campaigns and customer engagement strategies. The platform’s primary focus is on e-commerce businesses, offering a robust suite of features tailored to the unique needs of online retailers.
Omnisend allows users to create sophisticated email automation workflows. You can easily set up triggered emails based on user behaviour, such as cart abandonment, product browsing, or purchase history. This automation helps you send the right message to the right people at the right time.
Features
Below are the key features of Omnisend.
- Email Marketing
- Marketing Automation
- Segmentation
- SMS Marketing
- Push Notifications
- Signup Forms
- Product Recommendations
- A/B Testing
- Reporting & Analytics
- Integrations
- Customer Profiling
- Compliance Tools
- Multi-Channel
- Lifecycle Marketing
- Mobile Optimization
Plans
Other than the FREE plan Omnisend offers a paid standard plan and a pro plan as well. Check the pricing plans here.
Get exclusive access to all things tech-savvy, and be the first to receive
the latest updates directly in your inbox.
2. Mailchimp
Mailchimp is a renowned and widely-used email marketing platform that has become synonymous with email marketing for businesses of all sizes. Founded in 2001, Mailchimp has evolved from a simple email marketing service to a comprehensive marketing automation platform. It has played a pivotal role in helping businesses connect with their audiences, build customer relationships, and drive growth through effective email marketing and beyond.
Mailchimp provides an intuitive email campaign builder with a drag-and-drop interface. Users can easily create and customize email templates, making it accessible for marketers with varying levels of design expertise. The platform offers various email types, including newsletters, product promotions, and automated emails.
Features
Listed below are the Mailchimp features.
- Email Campaigns
- Automation
- Segmentation
- A/B Testing
- Reporting & Analytics
- Automation Templates
- E-commerce Integration
- Personalization
- Social Advertising
- Audience Insights
- Mobile Optimization
- CRM Features
- A/B Testing (Landing Pages)
- Multi-Channel Marketing
- GDPR Compliance
- Integrations
Plans
Other than the free plan Mailchimp also offers three other paid plans that you can find here.
3. HubSpot Email Marketing
HubSpot Email Marketing is a powerful component of the HubSpot platform, known for its comprehensive suite of marketing, sales, and customer service tools. As part of the HubSpot ecosystem, HubSpot Email Marketing offers businesses a user-friendly and integrated solution to effectively manage their email marketing campaigns and customer communication efforts.
HubSpot Email Marketing provides an intuitive drag-and-drop email editor that simplifies the process of creating visually appealing and responsive email campaigns. Users can choose from various pre-designed templates or create custom emails to match their brand’s style.
Features
HubSpot offers a number of features. You can find the details on their website.
- Marketing Automation
- CRM System
- Email Marketing
- Lead Generation
- Analytics Dashboard
- Sales Automation
- Content Management
- Social Media
- Landing Pages
- Contact Management
- Reporting Tools
- SEO Optimization
- Blogging Platform
- Marketing Analytics
- Sales Analytics
Plans
HubSpot along with a free plan offers to other paid plans. You can find the details here.
4. Email Octopus
Email Octopus is a cloud-based email marketing platform designed to simplify the process of creating, sending, and managing email campaigns. Founded in 2014, Email Octopus has gained popularity for its affordability and user-friendly interface, making it a suitable choice for small businesses, startups, and organizations with limited marketing budgets.
Email Octopus provides a straightforward email campaign builder with drag-and-drop functionality. Users can choose from a library of pre-designed templates or create custom emails to match their brand’s identity.
Features
Email Octopus offers a number of features. A few of them are listed below.
- Email Campaigns
- List Management
- Analytics Dashboard
- A/B Testing
- Signup Forms
- SMTP Integration
- Deliverability Tools
- Email Tracking
- API Access
- RSS to Email
- GDPR Compliance
- Email Scheduling
- Bounce Handling
- Third-party Integrations
- 24/7 Support
- DKIM Signing
Plans
Along with a free starter plan, Email Octopus also offers a paid plan. You can find the details here.
5. Mailjet
Mailjet is a robust email marketing and transactional email platform designed to assist businesses in creating, delivering, and analyzing email campaigns. Founded in 2010, Mailjet has steadily gained popularity for its user-friendly interface, scalability, and extensive features, making it a suitable choice for companies of all sizes.
Mailjet offers a versatile email campaign builder with a drag-and-drop interface. Users can choose from a variety of customizable templates or create their own email designs from scratch. This flexibility ensures that emails align with your brand’s identity.
Features
Listed below are the Mailjet features. You can find further features here.
- Email Marketing
- SMTP Relay
- Segmentation
- Atomization
- Personalization
- Contact Management
- Email Verification
- A/B Testing
Plans
Mailjet offers a free plan with 200 emails per day and 6000 emails per month. Along with the free plan it offers three paid plans. You can find the details here.
6. MailerLite
MailerLite is a user-friendly and cost-effective email marketing platform that has gained popularity for its simplicity and efficiency. Founded in 2010, MailerLite is designed to help businesses, especially small to medium-sized ones, create, send, and analyse email campaigns with ease.
MailerLite provides an intuitive email campaign builder with a drag-and-drop interface. Users can choose from a variety of professionally designed templates or create custom emails to match their brand’s identity. The platform’s editor is beginner-friendly and does not require coding or design skills.
Features
Below are the key features. Check details here.
- Email Marketing
- Automation
- Newsletter Editors
- Website Builder
- Create a Blog
- Landing Pages
- Signup Forms
- iPad Subscribe App
- Digital Products
- E-commerce
Plans
MailerLite offers a free plan along with its three paid plans. You can check the details here.
7. Brevo
Brevo formerly called SendinBlue is a versatile marketing platform that offers a range of marketing and communication tools, with a primary focus on email marketing and marketing automation. Founded in 2012, Brevo has rapidly grown to become a popular choice for businesses of all sizes, offering an array of features to help streamline and enhance their marketing efforts.
Brevo provides a powerful yet user-friendly email campaign builder. Users can create visually appealing emails using a drag-and-drop editor or by customizing pre-designed templates. The platform supports both transactional and marketing emails, making it suitable for various email communication needs.
Features
Below are the key features of Brevo.
- Email marketing
- SMS marketing
- WhatsApp campaigns
- Live chat
- Chatbot
- Phone
- Automation
- Signup forms
- Facebook ads
- Landing pages
- Inbox
- Meetings
- Deal pipelines
- Email API
- Payments
Plans
Brevo offers a free plan along with a Starter, Business and BrevoPlus paid plan. You can find the details here.
8. Moosend
Moosend is a robust email marketing and marketing automation platform that has gained recognition for its user-friendly interface, powerful features, and affordability. Founded in 2011, Moosend has rapidly grown to become a popular choice for businesses of all sizes, from small start-ups to larger enterprises, looking to effectively manage their email marketing campaigns and automation workflows.
Moosend offers an intuitive drag-and-drop email campaign builder that allows users to create visually appealing and responsive email templates. The platform provides a variety of pre-designed templates to choose from or the option to create custom emails to match your brand’s style.
Features
Below are the main features that Moosend offer.
- Email Marketing
- Newsletter Editor
- Personalization
- Segmentation
- CRM Tools
- Landing Pages
- Subscription Forms
- Marketing Automation
- Ecommerce AI
- Product Recommendation
- Tracking
- Reporting & Analytics
- Custom Reports
Plans
Moosend offers a 30 day free trial along with a paid Pro and Enterprise plan. You can find details here.
9. Benchmark
Benchmark is a comprehensive email marketing platform designed to help businesses create, send, and analyze effective email campaigns. With a focus on simplicity and user-friendly features, Benchmark has become a popular choice for companies looking to engage with their audience through email marketing. Founded in 2004, Benchmark has a long history of providing email marketing solutions to businesses of all sizes.
Benchmark offers an easy-to-use email campaign builder with drag-and-drop functionality. Users can choose from a variety of professionally designed templates or create custom emails to match their brand’s identity. The platform’s intuitive interface makes it accessible to marketers with varying levels of design expertise.
Features
Following are the key features of Benchmark.
- Email Marketing
- Marketing Automation
- Marketing CRM
- Smart Content
- E-commerce
- Lead Generation
- Reporting
- Integrations
Plan
Benchmark offers a free plan along with a paid Lite, Pro and Enterprise plan. You can find the details here.
10. Mailgun
Mailgun is a powerful email delivery and automation platform that is designed to help businesses send, receive, and manage transactional and marketing emails. Founded in 2010, Mailgun has established itself as a reliable and versatile solution for businesses of all sizes, offering a range of features to ensure efficient email delivery and management.
Mailgun provides robust email sending and delivery services. It offers APIs and SMTP relay services that make it easy to integrate with applications and platforms, ensuring that your emails reach their intended recipients reliably and quickly.
Features
Here are the primary features of Mailgun.
- Email Sending
- Email Validation
- Email Routing
- SMTP Relay
- Message Tracking
- Bounce Handling
- Spam Filtering
- Email Templates
- Email Personalization
- Email Testing
- Webhooks & Notifications
- A/B Testing
- Email Analytics
- Email Security
- Scalability
Plans
Mailgun offers a free plan along with the paid one that you can find here.
11. SMTP
MTP, or Simple Mail Transfer Protocol, is a standard protocol used for sending and routing email messages on the internet. It is an essential part of the email communication process, responsible for transmitting emails from the sender’s email client or server to the recipient’s email server. SMTP works in conjunction with other email protocols, such as POP3 (Post Office Protocol) and IMAP (Internet Message Access Protocol), which handle email retrieval and storage.
SMTP is primarily responsible for the transmission of outgoing email messages. When you send an email from your email client (e.g., Outlook, Gmail), the SMTP server takes care of routing the message to the recipient’s email server.
Features
Below are the key features of SMTP.
- Message Sending
- Authentication
- Email Relaying
- Error Handling
- TLS Encryption
- Port Usage
- Header Modification
- Attachment Handling
- Spam Prevention
- Delivery Notifications
- Message Size Limits
- Rate Limiting
- Authentication Tokens
Plans
SMTP offers a 30-day free trial along with paid plans that you can find here.
12. Zoho Campaigns
Zoho Campaigns is a comprehensive email marketing and marketing automation platform offered by Zoho Corporation, a well-known software company known for its suite of business applications. Zoho Campaigns is designed to help businesses create, send, and manage email marketing campaigns, automate marketing workflows, and engage with their audience effectively. It is part of the broader Zoho ecosystem, which includes CRM, social media management, and other business tools.
Zoho Campaigns provides an easy-to-use email campaign builder with a drag-and-drop interface. Users can create visually appealing emails using customizable templates or design custom emails to match their brand’s style. The platform supports both marketing emails and transactional emails.
Features
Listed below are the key features of Zoho Campaigns.
- Email Creation
- Subscriber Management
- Email Automation
- Personalization Options
- A/B Testing
- List Segmentation
- Analytics & Reports
- Template Library
- Autoresponders
- Workflow Automation
- Social Integration
- Mobile Optimization
- RSS-to-Email
- Email Scheduling
Plans
Zoho Campaigns offers a free plan along with other paid paid plans. Check Zoho Campaigns pricing plans here.
13. Reteno
Reteno is an AI messaging platform for subscription apps. It enables mobile apps teams to improve their retention and Web2App funnel performance. You can manage email, push notifications, SMS, in-app, web push, App Inbox, and messengers directly from Slack, Claude Cowork, or OpenAI Codex agents using conversational commands.
Purpose-built for Web2App, trial, freemium, and direct-install funnels, with specialized expertise in the Health & Fitness and Education verticals. Ideal for teams prioritizing retention, speed, and automated optimization.
Key features of Reteno:
- AI agents in Slack, Claude Cowork, and OpenAI Codex for natural-language campaign management
- built-in AI tools for push generation and email optimization
- One from Many block that continuously tests message variants inside workflows and shifts traffic toward stronger performers.
Pros and cons of Reteno:
| Pros of Reteno | Cons of Reteno |
| Impactful messages crafted and tested by AI.High-level automation from campaign creation to sending.Multilanguage to effortlessly reach a global audience.Single 360 user profile for an in-depth understanding of customer behavior.Hyper-targeted segmentation with unlimited conditions for precise personalization. | May require time to optimize properlyNeeds continuous monitoring and test management |
Pricing
Free plan offers 1,000 sends & 20,000 workflow launches/mo to ignite your business. Growth covers up to 10,000 user profiles for $30/month. Enterprise plan provides the ultimate control and support for your business.
14. Flodesk Best Free Plan for Brand-First List Building
Flodesk is a design-first email marketing platform built for small businesses, solopreneurs, and creators who want polished, on-brand emails without needing a designer. Its patented layout technology renders custom fonts consistently across Gmail, Apple Mail, Outlook, and mobile, something most email platforms can’t do.
Key features:
- Free plan includes unlimited forms, landing pages, and link-in-bio pages with no subscriber limit
- Drag-and-drop email builder with Canva integration, countdown timers, and polls
- Subject line A/B testing with automatic winner delivery after 24 hours (paid plans)
- Multi-trigger automations with behavior-based ecommerce triggers
- ~99% platform-wide deliverability
Pricing: Free plan available (forms and landing pages, no email sending). Paid plans start at $25/month (Lite) with unlimited email sends. 30-day free trial, no credit card required.
Best for: Small business owners and creators who want to start building their list for free with beautiful, on-brand forms before upgrading to send emails.
FAQs – Best Free Email Marketing Tools
Can I start email marketing for free?
Yes, you can start email marketing for free. Many email marketing platforms offer free plans with basic features that allow you to send emails to a limited number of subscribers. While these free plans have limitations, they provide a good starting point for small businesses and individuals to begin building and engaging with their email list. As your email list grows and your needs evolve, you may choose to upgrade to a paid plan for access to more advanced features and higher sending limits.
Is MailChimp really free?
Yes, Mailchimp offers a free plan with basic features. This plan allows you to send emails to a limited number of subscribers and provides access to essential email marketing tools. However, Mailchimp also offers paid plans with more advanced features and larger subscriber limits for businesses with growing email marketing needs.
What is Zoho Campaigns, and how does it assist businesses with email marketing and automation?
Zoho Campaigns is a comprehensive email marketing and automation platform offered by Zoho Corporation. It is designed to help businesses create, send, and manage email marketing campaigns, automate marketing workflows, and engage with their audience effectively. Zoho Campaigns is part of the broader Zoho ecosystem, which includes CRM and other business tools.
What is Mailgun primarily used for?
Mailgun is primarily used for email delivery and automation, helping businesses send, receive, and manage transactional and marketing emails.
What are the best practices for creating effective email marketing campaigns?
Effective email marketing campaigns involve personalized content, attention-grabbing subject lines, mobile optimization, clear calls to action, and a consistent sending schedule.
Wrapping Up
The top free email marketing tools we’ve explored in this article offer a wide array of features and solutions to elevate your email marketing game. Whether you’re a seasoned marketer or just embarking on your digital journey, these tools provide the resources you need to craft compelling campaigns, boost customer engagement, and drive growth for your business. By harnessing the capabilities of these free email marketing tools, you’ll not only save valuable resources but also pave the way for meaningful interactions that can truly take your outreach efforts to the next level.
Related Content
How can email marketing fuel your overall inbound strategy?
Email Marketing VS Newsletter Advertising – Difference and Benefits
