Creating and maintaining a brand is becoming increasingly difficult. The global market has opened up many business opportunities but has also created new challenges. These problems arise and as a result, marketing, legal, IT teams, and management are in high demand, which creates many jobs for people around the world.
Domain name is also an important element of the company’s overall commercial strategy and that is why it must be protected so that the brand does not find itself in a difficult position, especially if it has been in business for many years and is well established in the landscape. That is why, first of all, it is important to find qualified employees who will ensure the safety and security of your domain. If you want to do it yourself, then use a Rivermate.
How can I protect myself from domain name theft?
In order not to become a victim of theft, you can take some precautions. First, if your registrar suggests this, enable the option to block the transfer of the domain name. This will force thieves to access your email and steal your identity to succeed. Obviously, measures will also need to be taken here, such as hiding the email address so that no one can know which address is useful for managing the domain name, or choosing a secure email address and, why not, a dedicated one for management.
Finally, to avoid a massive backlog in the order, do not forget to always renew your domain names for long periods of time, long before their expiration date. Ideally, businesses should develop a strategy that combines cybersecurity and brand protection. Both of them are designed to reduce risks and protect businesses from loss of customer trust, reputational damage, and negative impact on sales. You can find remote workers from Australia who will help you achieve this goal.
DNS threat
In addition to threats to the brand itself, domain names are also a target for cybercriminals. Attacks on the Domain Name System (DNS) are becoming more frequent. For this reason, it becomes especially important to be confident in the employees you hire, you can do this through the Employer of Record to be sure of the people who repel cyber attacks on your systems. These types of attacks on domain name registration accounts and DNS record hijacking pose a serious threat to brands. They can be harmful to businesses because they lead to traffic redirection, which means loss of revenue for the brand, as well as loss of customer trust.
Domain name management and security
Today’s business faces a dual challenge: to use the power and capabilities of the Internet to raise awareness about a brand, product, or solution while maintaining the security of online assets. It all starts with the domain name: first, it is decided where to register the brand, in which territories, how to protect the domain name, and how to maximize the brand’s presence on the Internet.
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Brands must balance the desire to register all possible variants of their name with the desire to register the main names that are important to their business. Registering (protecting and managing) all options is expensive, time-consuming, and unsustainable in the long run. However, if you do not register the correct domain names, unscrupulous third parties may register this name in order to fake a legitimate brand’s website. In this way, they could redirect web traffic, steal customer information, sell counterfeit products under the brand name, and commit online fraud.
Best practices for risk reduction
Time is crucial in DNS attacks. Detecting an attack is only the first step in this process. Once this happens, restarting the servers in the DNS system and updating them with the correct information can take from a few minutes to several days. This affects the brand’s ability to operate, so it is important to choose the right registry. It’s not about choosing a registry based on price, but rather on security.
Safety first: Choose the right registrar
Choosing a secure registrar means choosing one that uses the portal to provide ongoing security checks and code vulnerability scans, just as the IT security team does for a website. Registrars usually need to be aware of changing threats and understand new vulnerabilities. They must also demonstrate the use of reliable internal security controls and best practices, including:
- Verifying access to the portal account using two-factor authentication;
- Restricting access to the portal by IP address;
- Sending notifications in case of name change;
- Avoid automated emails as your primary means of communication;
- Maintaining activity reports to track all domain name updates;
- Maintaining reliable password management to force password changes;
- Offering multiple levels of access;
The domain name landscape is not static and has been heavily influenced by the emergence of generic top-level domains, legislation, and political upheaval. A business registrar can help brands deal with these issues and advise them on the impact they will have on the business and how best to manage them.
Monitoring of critical domain names
Keep an eye on critical domain names as they are vital to the health of the business. Monitor unauthorized DNS updates, website content changes, and DNS server poisoning. The sooner problems are identified, the sooner they can be fixed.
Block everything: domains, registrars, registries.
Blocking domain names means that they cannot be transferred. After registration, domain names must be configured and then blocked. You can go further and brands can implement registrar blocking. This is an additional security measure that blocks all configurations until the registrar unlocks them — and he will be able to do this only after performing a number of security operations.
The brand controls the level of complexity associated with its specific protocol, and domain names are available for updating through the portal only when these security protocols are properly implemented.
In addition, brands may insist on blocking the registry. A registry lock or premium lock makes the domain name unavailable for any updates. This blocking method is currently available for .com, .net, and several national top-level domains.
Use a holistic approach.
The domain name landscape will continue to change, bringing with it both opportunities and challenges. For businesses to thrive in this changing environment, they must focus on domain name management and security. Preferably, they should do this as part of a broader and comprehensive brand protection strategy that integrates the fight against abuse, counterfeit products, and cyber threats such as malware, phishing, and fraud.
This management strategy can help protect the domain name portfolio and ensure its proper functioning. The key to this process is to work with the right registrar who is focused on business customers, has security measures in place to mitigate threats, and helps the brand maintain the secure domain of its name portfolio.
Conclusion
In conclusion, the intricate relationship between brand protection and domain name security is crucial for any business operating online. As the digital landscape evolves, the challenges associated with maintaining domain integrity and safeguarding a brand’s reputation only grow. In this digital era, prioritizing domain name security is not just about protecting a digital asset but is a fundamental aspect of maintaining the overall health and integrity of a business.
