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How to Integrate Crypto Payments on Your Ecommerce Website

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Several sectors have integrated cryptocurrency payments into their operations. The Retail and ecommerce sector leads, with 60 major brands accepting crypto. This includes clothing retailers like H&M and online marketplaces such as Etsy. The Food & Dining sector follows with 54 companies, including Chipotle, Domino’s, and DoorDash. In March 2021, PayPal launched “Checkout with Crypto,” allowing US customers to use their crypto coins for online payments via the PayPal digital wallet. Expedia partnered with Travala to accept payments for over 700,000 hotels using more than 30 cryptocurrencies. eBay has also indicated its openness to crypto payments in the future.

Luxury brands have not lagged in this trend, with 35 companies in that sector, including Gucci, Ralph Lauren, and watchmaker Hublot, accepting digital currencies. The Travel & Hospitality industry counts 31 companies, from airlines like Norwegian Air to cruise lines such as Royal Caribbean, as part of their network. Even non-profit organizations have joined this movement, with 12 charitable groups now accepting cryptocurrencies.

Advantages and Challenges

Crypto payments offer several advantages for ecommerce businesses. Lower transaction fees, often around 1%, contrast greatly with the 3-5% fees typical of traditional payment processors. The potential to reach a global customer base through borderless transactions is another benefit. Enhanced security and fraud protection from blockchain technology assure merchants of safe transactions. The ability to attract tech-savvy consumers and early adopters also provides an edge.

However, challenges exist. Cryptocurrency price volatility is a concern for merchants. Consumer adoption and trust in crypto remain limited. High energy use involved in mining cryptocurrencies raises sustainability questions. Regulatory uncertainty in some regions poses additional risks. Despite these issues, forecasts suggest rapid market growth, with the global cryptocurrency payment apps market size expected to reach $418.5 million in the US by 2030, up from $545.4 million worldwide in 2021. The number of B2B blockchain transactions is projected to hit 745 million by 2025.

Integration Steps

Integrating crypto payments can be seamless through ecommerce platforms like Shopify, BigCommerce, and WooCommerce. These platforms allow merchants to accept crypto through payment gateways such as BitPay and Coinbase Wallet. Crypto payment processors like NOWPayments support over 160 different digital currencies, giving merchants flexibility.

Merchants can set up their ecommerce website to accept crypto payments by following these steps:

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  1. Choose a Crypto Payment Processor: Selecting a reliable crypto payment processor such as HeroPay is necessary. Processors vary in the currencies they support, the fees they charge, and the features they offer.
  2. Integrate the Processor with Your Platform: Most ecommerce platforms provide plugins or APIs to integrate crypto payment processors. For example, Shopify, BigCommerce, and WooCommerce offer straightforward integration processes. Following the specific guidelines provided by the chosen platform ensures proper setup.
  3. Configure Payment Settings: Once the processor is integrated, configuring the payment settings is the next step. This includes specifying the accepted cryptocurrencies, setting price conversion rates, and determining how to handle payment confirmations.
  4. Test the Setup: Before going live, conducting thorough tests is recommended. This involves running test transactions to ensure that payments are processed correctly and that the system works smoothly.
  5. Monitor Transactions and Maintain Compliance: Regularly checking transactions and ensuring compliance with regional regulations is essential. It is advisable to stay updated with any changes in crypto regulations that might affect your business operations.

Some innovative methods to drive adoption include offering crypto-only promotions and rewards. For example, Hublot has released products that are available only for purchase with crypto. Eight Sleep experienced a strong sales period after offering a cryptocurrency rebate. These strategies can engage an audience that prefers or is curious about using cryptocurrencies.

Demographic Insights

Data on cryptocurrency ownership provides additional insights. The average annual income of a digital currency owner is $25,000. Men constitute 63% of cryptocurrency owners, compared to 37% of women. Age-wise, 39% of 26-35-year-olds plan to increase their crypto spending in the coming year. Understanding these demographics helps tailor marketing strategies to attract potential crypto users.

Final Thoughts

Based on these findings, integrating crypto payments can offer strategic advantages to ecommerce companies. While challenges exist, the potential benefits such as lower transaction fees and global reach make it a worthwhile consideration.

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