Looking for tips and tricks to make all your emails hit home? The efficacy of email marketing is arguably the most important aspect of making leads. Apart from filling them with relevant info and sending them to the right recipients, you need to make sure your emails are delivered in the first place. Otherwise, there is no continuation of the story.
Deliverability rates are the starting point of success, and you don’t want to mess it up. With a little bit of work and delving into our insights on the theme, it is easy to wrap your mind around it. We will guide you through and show sure-fire ways to boost email deliverability.
What is Email Deliverability
Screenshot from https://clearout.io/blog/factors-that-impact-email-deliverability/.
To understand email management and reach out to the right audiences in the right way, let’s start with terms. Deliverability stands for an email’s ability to reach the inboxes of recipients. It is about whether your messages actually arrive in place.
So, what exactly happens when an email is sent?
First, an email is accepted by a recipient’s mail service. The rapidness often depends on the provider. Email deliverability, in general, means the instance of an email reaching the inbox as opposed to spam. Hence, the deliverability rate is how many messages end up in the inboxes. This rate is the percentage of your emails that get into the inboxes out of the overall number of emails sent.
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On the one hand, it might seem like targeting better deliverability is purely a technical task. Still, if this is your case, you will need to expand your outlook. There are steps to take. Reviewing your server capabilities, working out a strategy with user engagement at the center or refreshing the one you stick to, cleaning your lists, and creating friendlier subject lines – all of this can help.
Below, we will walk you through the server side of deliverability improvement.
What Are Managed Hosting Services?
Managed hosting is a type of web hosting offering managed services. Its great advantage for those who don’t have ample experience in managing websites is that it is fully managed. This means your server provider will take over all the technical work, starting from server setup and configuring it. So, it is no longer your job to keep the server functioning well. You focus on your main business goals instead.
How Managed Hosting Services Improve Email Deliverability
The biggest reason to opt for a managed hosting plan is the advanced features it offers. In fact, some providers offer delivery monitoring, spam filter testing, and similar services. Keep an eye on those when choosing a server source.
If your choice falls on dedicated server hosting, which is another name for managed server hosting, the technical aspect is going to be taken care of. Besides simplified setup and management, a dedicated server will benefit from scalability and improved security.
Best Practices for Email Deliverability with Managed Hosting
In order to make sure your emails make it to their destination, consider adopting these techniques. We briefly described some of them to get a better understanding.
Regular Monitoring of IP Reputation
Knowing that your emails end up in spam is quite disappointing. If it is so, your IP address might have been included on a blacklist. The number one reason for that is your behavior in email campaigns. Factors influencing the sender’s reputation are summarized in the visual.
Screenshot from: https://glockapps.com/blog/improve-ip-reputation/.
Getting in touch directly with blacklist admins is often a good way out, as it gives specific answers and helps you clarify your mistakes in order to get out of spam.
Using a shared IP is another undesired move. To avoid risking your reputation, get a dedicated IP address. In this way, you won’t carry the ‘label’ of an untrustworthy sender if one of your shared IP solution users. Oftentimes, the latter might have inconsiderate mailing schedules or inappropriate content, impacting how you’re seen.
Implementing Authentication Protocols
Deliverability troubles are often related to email authentication. A lot of Internet Service Providers (IPs) can place your messages into spam folders because of your identity, previous behavior, and email content.
With this in mind, using a company domain rather than the free Gmail domain or similar is always better. Another thing to fix is DNS settings, where you can activate authentication protocols such as BIMI, SPF, DKIM, etc. The protocols can be configured in many marketing tools for email campaigns. This will lead to IPs seeing you as a more reputable sender.
Segmentation and Personalization
Don’t aim to send your emails to the biggest number of people. While cold emailing
does have its place in campaigns be mindful of your routine. Your audience will only have a positive view of your company if you send what interests you. Letting them edit email preferences is golden, especially if you give many options in settings. That’s where less is more – even if they get emails less frequently, they will be more satisfied.
Avoiding Spam Triggers
If your email contains any of the keywords or phrases that an email provider views as threatening or inappropriate, that becomes a red flag for them. That can include ‘winner,’ ‘bobus,’ ‘make fast money’, and others. Clean up your subject lines, stay away from embedding forms in emails, and always be careful about attachments. Anything irrelevant, suspicious, or an abundance of links is a straight way to spam.
Regularly Updating Email Lists
Keep your lists updated. If inactive users or those with no engagement stay there, it will be harder to keep your reputation up and reach the desired deliverability rates. Don’t take this big of a risk, but clean email lists regularly.
There is probably no better way to ensure that your list has only active users than to give subscribers a chance to unsubscribe in one click. This automatic step is a plus for both sides: your list will be healthier, and users will make their own free choices.
Wrap up
There are even more techniques to boost deliverability and get you to a whole new level of email marketing. Your deliverability rates won’t go stellar overnight. However, if you work on them and use tips from our list, results won’t be late!
