Having a TikTok profile almost became a rule, especially among huge influencers and brands. Not only that, but many people became famous because of TikTok. Once they started posting content that caught people’s eye from the first few seconds and brought new ideas, users began to follow them, like their posts, and leave comments.
However, success is not guaranteed even when you think you provide engaging content. It may take time to convince the TikTok algorithm that your videos are worth promoting. Some TikTok users even buy TikTok followers UK at SocialsGrow to enjoy much faster growth.
How do you get your TikTok videos to reach more people and bring you more followers? This article will reveal proven ways to increase your TikTok followers in 2024.
Why Is TikTok Such a Big and Popular Platform?
The explosion of TikTok in the online world probably surprised many people, especially those who preferred other social media platforms like Instagram, Facebook, or Snapchat. Even as we speak, TikTok content keeps getting increasingly popular, with more users joining the application daily.
In Q4 of 2023, TikTok managed to get 232 million downloads from users all over the world. In that same quarter, the platform earned 707 million U.S. dollars from global users.
The reason why TikTok got so big is because it knew what content to focus on to attract both viewers and new content creators. TikTok is known for short-form videos that catch your attention from the first few seconds. It’s also used by people from all niches. So, if you’re particularly interested in traveling, you can quickly discover accounts that present some of the most interesting places in the world or show you what they do when they visit a new place.
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But what also made the video-sharing platform so attractive is the fact that it offers a myriad of video-editing tools. It’s very easy to edit your content with this platform, so it’s not surprising that more and more users created accounts with fresh ideas, ready to take over the app and get appreciation and comments.
TikTok has a global reach and is used by popular names like Kylie Jenner and Khaby Lame. Its interface is very user-friendly, making it a delight for people of all generations. Regular trends and challenges make TikTok extremely fun, with users regularly jumping on the bandwagon either just for fun or in an attempt to attract more fans.
If they’re talented, dedicated, and lucky enough, some TikTok users may even make money with their posts.
Why Are Your TikTok Views So Low?
Getting TikTok video views is closely tied to your follower count because how else are users going to be convinced to follow your account if not by watching your videos and seeing if they’re good enough?
Now, when you create your TikTok account for the first time, your views may be very low. You begin to post more and more videos and come up with new ideas, yet nothing seems to work. Your views remain low, and you feel like giving up.
Getting views and followers on TikTok depends on several factors. Some potential reasons why your views don’t grow and why you’re not getting more followers as a result include:
- Uninteresting content
- Content that hasn’t been edited properly
- Very long videos
- A constant change in content niche
- Lack of relevant hashtags
- Lack of a call to action
- Shadowbans
How to Increase Your TikTok Followers in 2024
Getting more TikTok followers can be a real challenge when you don’t know what direction to take. But it’s not impossible to make your followers on TikTok grow – with the proper techniques, you’ll be able to get your own engaged audience and become known on the platform.
Let’s take a look at several methods that will help you reach your target audience:
1. Don’t Neglect Your Thumbnails
Some users focus on the actual content so much that they forget that how they present the videos matters just as much. One of the first things people see when they stumble upon your profile is what the videos look like at first glance. The thumbnail plays an important role in whether someone will click on your TikTok videos or not. Think of it as a first impression.
To attract more TikTok followers and viewers, it’s crucial to highlight the video’s subject in the thumbnail. What’s great about the platform is that it lets you choose a caption to place on the thumbnail, providing more context for those interested.
2. Make Your Content Attractive
People want to see engaging content from any TikTok creator. You will hardly see your audience numbers improving without making an effort to provide valuable, high-quality content. Making your content as irresistible as possible is the highest priority.
To make that happen, you must first come up with good ideas. People want to see something original that provides value and perhaps even solutions to their problems. In other cases, they may be looking for something that offers them a source of entertainment.
You can figure out what type of content to make by determining your target audience. Then, you will have to try different content formats, including short videos, carousels, long videos, stories, live videos, and more.
Take advantage of TikTok’s easy editing tools to make your videos stand out. You can split the videos to shorten them and keep only the essential parts, as well as add musical pieces and special effects that enhance the aesthetics of the video content.
3. Join Trends
Trends arise on TikTok quite regularly. These come in the form of special challenges or just cute video ideas that everyone tries. In many cases, a trend involves recording yourself to a specific song and dancing. Also, when a trend gets popular, you might stumble upon videos from people who joined it multiple times.
What better way to make more people follow you than by participating in trends that make your posts more visible? Take some time to check out the popular trends that are circulating on TikTok at the moment. You’ll surely find something exciting and relevant to your niche. Also, keep in mind that many of these new ideas come with trending hashtags, and implementing them might lead to even more followers.
4. Consider Cross-Promoting Your Videos
Lots of creators cross-promote their TikTok content. This is probably the wisest decision you can make whether you’re a simple influencer or a brand. You need a strong marketing strategy to see more users following your page. So, why ignore the other big social media platforms like Facebook, Instagram, and Twitter? You’ll be surprised to find out how many creators actually post their TikTok content on Reels.
Once you create content, share it to your accounts on other social media applications so more individuals find out about it and gain access to it. It’ll increase the likelihood of getting TikTok followers. Also, to inform more individuals about your TikTok activity and protect your content from being stolen, you should put a TikTok watermark on it.
5. Collaborate with Other TikTok Influencers
Who said that you have to do everything alone in terms of content to be able to get more followers on TikTok? In fact, collaborations can help a lot. When you join a partnership with another TikTok creator, you get exposed to new audiences, and the same can be said about your partner.
How you approach this partnership and make content for it is up to you as long as it’s still relevant to your followers and shows who you are.
6. Use Relevant and Trending Hashtags
Everywhere you look, you will see TikTok creators using many hashtags. It’s a good TikTok strategy because hashtags help other users find content they’re interested in and place your posts in specific categories.
Now, hashtags should be related to your niche, so you should always use business-specific and even branded hashtags. But don’t hesitate also to check what hashtags are currently trending and add them to your post descriptions.
On TikTok, as soon as you start typing a hashtag in the description, you can see how many views that hashtag gets, letting you know its popularity. The more viewed the hashtag is, the better its effect on your videos will be.
7. Check the TikTok Analytics
Many famous TikTok creators become successful because they know how to use TikTok analytics to help reach their target audience. With the Analytics tool, you can learn more TikTok insights that will teach you what makes your posts appreciated by other users and what makes them return to watch more of what you’ve created.
By regularly monitoring your analytics, you will learn more about audience demographics, content engagement, and performance.
8. Have a Consistent Posting Schedule
Other TikTok creators and users will not like an account that rarely posts, not to mention rarely posting is not suitable for TikTok marketing. If you want to keep your audience engaged and build your TikTok presence, you should start creating content and posting it frequently.
What this means is that you should create a consistent schedule. You can post once per day, once a week, twice a week, or whatever works for you. As long as people know when to expect content from you, they’ll stick around, and you’ll also gain followers.
Moreover, don’t forget to post at the right time. Use the analytics tools to learn when most of your audience is active and schedule your content for that time.
9.Take Advantage of Stories
TikTok has a Stories option like other social media platforms, such as Instagram, Facebook, Snapchat, and WhatsApp. The stories feature lets you post up to 15-second-long clips. Once uploaded, they will remain there for 24 hours unless you choose to delete them manually.
What’s great about TikTok stories is that they let you share unique content, like news about your brand, behind-the-scenes content, teasers for future content, and more. It’s an excellent way to get more TikTok followers, as people might want to never miss anything from you.
Final Thoughts
Getting more TikTok followers is not difficult as long as you know how to use the TikTok algorithm to your advantage to reach the target audience. You can do multiple things, such as creating a consistent posting schedule or using hashtags. Many users also use the new stories feature or collaborate with other influencers in order to promote their content and gain more TikTok followers.
At the same time, you should not hesitate to join trends and create good content. Also, it’s critical to choose a good thumbnail for the content. If you follow all these tips, you’ll have no problem attracting new TikTok followers and boosting your popularity.
