Building Landing Pages That Convert: Top 14 Best Practices & Examples for 2025

A landing page is a specific type of webpage that is built to persuade users to take an action. It could be the main landing page where you persuade the visitor to sign up for your service, or a product listing so enchanting that a user places an order immediately.

Users often arrive on your landing page through a specific Google search or via a pay-per-click advertising campaign. They could also come across your landing page via a newsletter, homepage, social media posts, and email campaigns. 

So this means that your landing page is one of the main driving forces behind your sales target. This essentially translates to the fact that you need your landing page to be highly convertible. The average conversion rate for a landing page is 7.12%. 

But, how do you build landing pages that convert? Creating a perfect mix of convertible and informative? 

This guide will walk you through the best practices to build landing pages that convert very well with 5 real-life examples.  

14 Best Practices to Build Landing Pages That Convert 

Building landing pages that convert takes a lot of effort, you need to find the right elements that fit with each other. Start with a design that works best in your industry and then follow with a captivating copy. Confused? Don’t worry. Here are 14 best practices for landing pages that convert. 

1. Craft a Compelling and Clear Headline

A clear and compelling headline is the way to your user’s heart. Your headline should tell what your landing page is about in a single glance. No fluff, no long headings, just simple and easy to understand words. A good headline will ensure that you keep your visitors’ interest intact when they land on your landing page through social media or ads. 

This Later landing page is the perfect example of a clear headline. 

2. Use Persuasive and Concise Copy

Once you are done with the headline, it is time to focus on the second part of content, which is the copy. Your copy plays an important role in ensuring that your visitor understands what you are offering. It is best to use words that are easy to understand and deliver the message clearly. A persuasive copy is your saving grace and one of the most important elements of landing pages that convert. 

Because let’s be real, why would anyone complete a purchase if they do not understand what you’re offering. Zola, a wedding planning service is one of the best examples of a concise copy. 

3. Optimize Your Call-to-Actions (CTAs)

A landing page would only convert when you would tell the visitor what needs to be done. And a CTA is exactly that. It gets the job done by clearly communicating what action to take on the page. Make sure that your CTA is right there, in front of the eyes and is visible in every screen size. 

Ideally it is best to include your CTA after the first fold and then a follow-up CTA somewhere down below. Hubspot serves as an excellent example of a clear CTA right in front. 

4. Leverage High-Quality Visuals and Media

It goes without saying that blur images and low quality images are doing you no good. So focus on high quality visuals that make your landing page stand out. Blurred and low-quality images are doing you no favors. High-quality visuals grab attention, build trust, and keep users engaged. They also help communicate your message effectively and make your landing page look professional. For example, Airbnb’s use of crisp, high-resolution images instantly draws users in and makes their listings stand out.

5. Minimize Distractions with a Clean Layout

Minimalism is the new cool. Make sure that your landing page supports a clean layout with no distractions. Your product or service should be the star of the show and should proudly stand out. Putting out too many elements or folds on a landing page will make it hard for your star offering to stand out. 

Take inspiration from Calm, a mediating company. Their clutter-free homepage and landing pages are an excellent inspiration. 

6. Include Social Proof and Trust Signals

Social proof will help you with better conversions because other user reviews are more credible than your claims. Make sure that you display your trusted partners and customer reviews on your landing page to build trust. Here is how you can display your customer reviews. 

Here is how you can show your trusted partners. 

7. Ensure a Mobile-Friendly Design

Around 79% of the total mobile users have made a purchase using their phones. This means that a mobile friendly design is a no brainer for all businesses out there. Optimize your websites for smaller screens, which are not only limited to mobile phones, but also tablets. 

Another reason for optimizing your website for mobile is the fact that people use social media on their phones. This means that all the users that land on your website through social media would come across your mobile version. 

An amazing example of a mobile friendly design is South 40 Snacks.

8. Utilize A/B Testing to Refine Elements

Just like your email campaigns, you can also A/B test your landing pages. Focus on testing one element at a time to isolate its impact. Common elements include:

• Headlines: Test different styles, lengths, or messaging.
• Call-to-Actions (CTAs): Experiment with placement, color, or text (e.g., “Buy Now” vs. “Get Started”).
• Images or Videos: Compare static images to videos or different visual styles.
• Forms: Test the number of fields, layout, or placeholder text.
• Page Layout: Try different arrangements of elements, such as where the CTA is placed.

9. Focus on Fast Loading Speeds

All the landing pages that convert are optimized for lightning-fast load times, which is a key reason for their success. Optimizing landing page load times is crucial for enhancing conversion rates. Research indicates that for every second a site loads faster, conversion rates improve by 17%. Conversely, a one-second delay in page load time can cause conversion rates to drop by 7%. Therefore, ensuring your landing pages load quickly is essential for maximizing conversions.

10. Align Your Page with Audience Intent

Audience intent is one of the most important aspects of landing pages that convert. Best landing pages are those that are aligned with their business audience. Your copy and your design should reflect your business tone so that the visitors are able to relate to it. Reliability should be one of your major focuses while designing landing pages. 

11. Simplify Forms to Boost Submissions 

All the landing pages that have a form should be simple and to the point. There is absolutely no reason as to why you should populate a form with useless fields that add no real value. Actually, if the landing page is basic and serves a basic purpose, it is best to keep the form limited to 3 to 4 fields. 

Here is an example from CyberPanel.

12. Add Urgency and FOMO (Fear of Missing Out) Elements

Adding limited-time offers or urgency elements is also one of the best practices for building a landing page that converts. No one likes missing out, right? Adding urgency and FOMO to your landing page can nudge users to act fast. Use countdown timers, limited-stock alerts, or phrases like “Only 2 left!” to create that irresistible “must-have-it-now” feeling. For example, Booking.com does this brilliantly by showing “Only 1 room left at this price!”—it’s like they’re whispering, “Hurry, or someone else will grab it!”

13. Implement SEO Best Practices for Visibility

Implement the best SEO practices to incorporate keywords for your respective industry. However, keep it organic and do not over stuff keywords. To optimize landing pages for SEO, focus on using targeted keywords naturally in titles, headings, and meta descriptions. Ensure fast page load times, mobile responsiveness, and clear URL structures. Finally, include high-quality content with internal links and engaging visuals to boost user experience and rankings.

14. Use Analytics to Track and Improve Conversions

Using popular analytics softwares or even Google Analytics enable you to keep an eye on your conversions and improve the strategy whenever needed. Regularly monitor the data and make tweaks to your strategy whenever you notice an unusual pattern. 

Wrapping Up – Building A Landing Page That Converts

All best landing pages that convert have one thing in common; they are unique and have their own branding styles. Whatever best practices you choose to follow, align them with your brand voice to make it your own. After a few trails and errors, you would get to the strategy that suits you and your brand! 

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