Top Ecommerce Platforms By Market Share

This tutorial is all about helping you choosing the top eCommerce platforms for your next project, we will discuss and list best eCommerce platforms in details.

Globally, e-commerce sales were estimated at 4.9 trillion dollars in 2021. Over the next four years, this is expected to increase by 50%. By 2025, Statista predicts that this figure will rise to 7.4 trillion dollars.

Additionally, if we talk about the global e-commerce market, it is expected to grow at a CAGR of 14.7% from 2020 to 2027, reaching $27,147.9 billion by 2027.

Why choosing right Ecommerce Platform is really important?

If you are looking to bring your business online then choosing the right Ecommerce platform is really important. Back in 2015 we had a client who was using WordPress to run their pet shop.

However as the time passes by, their shop grew and eventually WordPress was not able to handle it properly.

WordPress was originally developed as a blogging/publishing platform, however, with the help of plugins it can literally do anything including setting up an Ecommerce shop. But I personally believe that if you are running a small shop then it is fine, but, if you have thousands of products with millions of visitors then WordPress as your Ecommerce platform might not be the best option (it is true that there are many WordPress caching solutions that can help you speed up your online shop).

Which is why it is really important for you to choose the correct Ecommerce platform right from the start, otherwise you will have to go through the same pain that we had to go through (and if you are guessing, we eventually moved that client to Magento)

How do you identify a great Ecommerce platform?

If you want to scale something from 1-10 there should be a measuring scale to do that. We will discuss some must have featured in Ecommerce platform, if any platform have at least 80% of those features it should be considered good enough.

• Automated order management: simplify the purchase, fulfillment, and return of orders. Manage orders centrally to maximize profitability. The company should maintain a single inventory view across all channels and units in its supply chain.
• The platform should run on a single, integrated platform that supports ecommerce, accounting, POS, inventory, and order management, marketing, customer service, financial, and merchandising all in one.
• A good eCommerce platform should offer a comprehensive view of the customer: consistent experiences, targeted marketing, and excellent customer service. Customers should be able to interact and transact in one place across all touchpoints and channels.
• If you want to make your store stand out and live up to customers’ expectations, choose a platform that provides responsive, friendly, personalized and rewarding mobile, web, and in-store experiences.
• Provide bottomless expansion: able to support multiple business models, brands, channels, geographic locations, currencies, and languages all on the same platform.
• As a new store owner, you may be shocked by terms like “PCI compliance” or “eCommerce SSL certificates.”. Soon, you will become familiar with them. To ensure the security of your store and customer data, choose a platform that offers SSL certificates and PCI compliance.

15 Top Ecommerce Platforms

We will now discuss and list 15 top Ecommerce platforms that you can use, we will list major pros and cons of each platform so that it becomes easy for you to make a choice.

WooCommerce:

WooCommerce for sure will be on top of our list, because it provides great flexibility and it is based on one of the most used CMS in the world which is WordPress. Its free and you can extend its functionalities with thousands of plugins out there, you can also use WooCommerce Hooks and hire a developer to customize it according to your needs.

Plus you can use LSCache plugin for WordPress to easily speed up your WooCommerce store.

Pros of using WooCommerce

• WooCommerce is open-source and free like WordPress
• The basic free version is sufficient for small shops
• Plenty of plugins and themes available
• Extensive cache plugins that are compatible with WooCommerce
• 100s of web hosting control panel companies offering WooCommerce hosting
• You can find thousands of plugin and theme developers on Fiver and UpWork if you need to customize something according to your requirements

Cons of using WooCommerce

• It can be hard to maintain with plugin and theme updates
• Require you to have certain level of sysadmin skills
• Some time you will have to pay for extensions
• Hard to maintain security with too many third-party plugins

Pricing and Market Share

WooCommerce itself is free and opensource plugin, however you can purchase plugins related to WooCommerce such as WooCommerce subscription is currently $199/year which helps you sell subscription based products using WooComerce.

WooCommerce has a market share of 29% according to BuiltWith.

Shopify:

Second in our list is Shopify, it is one of the largest Ecommerce platform and people love this platform because of its simplicity.

Anyone with no knowledge of programming can set up an Ecommerce store on Shopify and get started with in few minutes.

Pros of using Shopify

• Simple and easy to set up
• You don’t need to have any programming or sysadmin skills
• Suitable for anyone
• Integration with Amazon services
• Fully-managed platform, you don’t need to worry about anything
• Security is managed by Shopify too
• 24/7 support

Cons of using Shopify

• Self-hosted platform, thus some experience people who like freedom may not like this platform
• Shopify have an app store but you need to pay extra to use the plugins
• Phone support is only available in US, UK, New Zealand, and Australia
• You can’t easily export blog posts

Pricing and Market Share

Shopify has a market share of 19%.

Plan	Basic	Shopify	Advanced
Monthly price	$29 per month	$79 per month	$299 per month

BigCommerce:

The BigCommerce platform allows merchants to build, innovate, and grow their online businesses using a software-as-a-service model. As a major player in the ecommerce industry, they now power over 800,000 stores in 150 countries and continue to gain traction. In addition to Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Sony, Vodafone and Woolrich are among their notable customers.

Merchants looking for a well-rounded channel solution for selling both online and offline will find BigCommerce an excellent choice with integrations like Amazon, Google, Walmart, and more.

BigCommerce is doing everything it can to catch up to major players like Magento and Shopify, which have yet to cede ground. They have outgrown themselves as an emerging ecommerce platform thanks to their aggressive acquisition strategy.

Pros of using BigCommerce

• SEO Optimized Store: Continuous optimization is made easier with BigCommerce’s SEO features
• Speed: BigCommerce stores are known to be fast out of the box
• Secure: Security is also built into BigCommerce platform, thus you don’t need to hire third-party sysadmins or buy security plugins
• Flexible and customizable: BigCommerce’s software allows you to customize your online store. The platform lets you tailor your site to the way you want it to look and feel.

Cons of using BigCommerce

• BigCommerce pricing model is complex for new store owners, they charge you based on your revenue, so make sure you understand their pricing before jumping into this platform
• Costly themes: BigCommerce have limited number of free themes, thus you will have to pay if you need to change your theme to more then those limited free themes

Pricing and Market Share

BigCommerce market share is 0.69% with more than 40986 companies using this software according to Dataanyze.

Plan feature	Standard	Plus	Pro	Enterprise
Monthly price	$29.95/mo	$79.95/mo	$299.95/mo	Contact sales

Magento:

As I was discussing above that in 2015 we moved a client from WooCommerce to Magento because of their growth, which means it is good Ecommerce platform. However, recently I noticed that it is getting harder and harder to deploy a Magento instance.

Pros of using Magento

• Flexibility: Magento is also flexible like WordPress, it can be customized, but you won’t find its community as big as WordPress/WooCommerce, but you can still get its work done
• Supports multiple stores, languages , pricing and currencies
• Magento is scalable and comparetively more powerful eCommerce platform if you compare it with WooCommerce, but setting up and managing is hard

Cons of using Magento

• Expensive: Magento have a community version but it is not easy to maintain it and the enterprise version is costly for small businesses.
• Developers community is not as big as WooCommerce
• Magento is slow and it is hard to shift from any other platform to Magento

Pricing and Market Share

Magento has a market share of 8%.

Magento have a community edition that you can use for free. However there is no exact fee of Magento Paid solution. For Magento Commerce it can cost between $22,000–125,000/year, and for Magento Commerce Cloud it can some between $40,000–190,000/year.

Prestashop:

Prestashop, Magento and WooCommerce used to be mainstream eCommerce platforms. Prestashop can also be self-hosted like WooCommerce and they also have LiteSpeed Cache plugin that you can use to speed up your site just like WordPress

However configure LiteSpeed Cache with Prestashop is not easy as it is with WooCommerce/WordPress

Pros of using Prestashop

• Support for multiple languages
• Really easy to install, you can also use CyberPanel one click installer to install Prestashop with one-click
• Free and opensource
• And if you have used WordPress/WooCommerce dashboard it is really easy to use Prestashop
• Ability to extend using plugins/extensions

Cons of using Prestashop

• Suitable for small stores, not easy to scale for large stores using Prestashop
• No official support, but there is super-active community support
• Default design is not as good but it can be customized

Pricing and Market Share

Prestashop is really robout eCommerce platform and offers great set of features. PrestaShop market share is 0.97% according to Dataanyze.

Prestashop offers different types of PrestaShop modules and PrestaShop Templates, and Prestashop it self is free if you self-host it.

Wix:

Wix is another great and popular platform, its been there for years now which means it going to stay. You can create simple as well as eCommerce websites using Wix.

However the biggest concern for people regarding Wix is too much control by Wix as it can’t be self-hosted and pricing is controlled by them.

Pros of using Wix

• Wix is known to have one of the great backend interface, so there is minimal to no learning curve for newbies
• You can use Wix drag and drop builder to easily create your site in minutes
• Security and speed is taken care by Wix team (which is draw back of WooCommerce)

Cons of using Wix

• Starter plan have Wix ads 🙁
• Wix does not have any plan with unmetered bandwidth
• Drag and drop builder of Wix can sometime limit your cretivity
• SEO with Wix is not as good as WordPress/WooCommerce

Pricing and Market Share:

Wix’s market share is 2.9% according to W3techs.

Plan feature	VIP	Unlimited	Combo	Connect Domain
Monthly price	US$2450/month	$1250/mo	$850/mo	$450/mo

Business and eCommerce Plans Pricing:

Plan feature	Business VIP	Business Unlimited	Business Basic
Monthly price	$35/month	$25/mo	$17/mo

SquareSpace:

Sqarespace is a website builder primarily targeted at small businesses and entrepreneurs.

Established in 2004 to let people create and manage websites without web development skills, Squarespace now powers millions of websites around the world.

Squarespace was founded to build static, brochure-style websites, but it has evolved into a platform that has ecommerce and marketing capabilities built into it.

Pros of using SquareSpace

• SquareSpace have huge quantity of templates available for you to choose, with ability to upload your own too.
• Easy to use backend to build websites, if you have used WordPress backend you won’t find it hard to use SquareSpace
• All in one platform which includes analytics, website building, tracking and more
• Hosting and backups are managed by SquareSpace team, so you have peace of mind

Cons of using SquareSpace

• Can be costly when compared to WordPress for small stores
• Basic marketing and SEO tools, WooCommerce clearly beats SquareSpace in this space
• No support for third-party plugins, which means you have to reply on SquareSpace for any features
• SquareSpace editor is pretty basic, advance stuff may create problems for you

Pricing and Market Share

Squarespace’s market share is 3% among all websites on the internet, according to BuiltWith.com. From 2021 to 2022 they’ve grown their market share by 17%. 

Plan feature	Personal	Business	BASIC Commerce	ADVANCED Commerce
Monthly price	$18/mo	$33/mo	$36/mo	$65/mo

OpenCart:

With OpenCart, anyone can build an e-commerce website that helps customers purchase goods. As a result, your business can scale right away while your focus remains on running it successfully. All updates and downloads are free, and you can start your store for free.

Also, you have access to a community of Commercial Support Specialists who are dedicated to supporting you through the process of becoming a successful business. As long as you’re familiar with the WordPress platform and how it operates, then you’ll have no trouble learning OpenCart quickly.

Pros of using OpenCart

• Support multiple languages
• Offers reports and metrics regarding your business so that you can make an informed decision
• Supports all major payment provides including Paypal, Stripe, Sage Pay etc
• Customization is possible using themes and extensions
• Integrate with popular shipping methods

Cons of using OpenCart

• It is not as good in SEO compared to WordPress
• OpenCart modules tends to create conflicts with other modules
• Checkout experience is slow unless you take help from third party plugins

Pricing and Market Share

Opencart itself is free and it has a market share of 28%.

nopCommerce:

nopCommerce is another great open-source eCommerce platform in the market for b2b and b2c business. It is famous for its flexibility and unlimited customization opportunities.  nopCommerce has such enterprise-level features available out-of-the-box as multivendor and multistore support, multi-warehouse management, multi-currency and multi-language and much more, and the best part is that all the out-of-the-box features can be used for free. 

nopCommerce shows an excellent performance of 100/100 in Google PageSpeed which allows it to power large stores. 

Pros of using nopCommerce 

• Endlessly customizable thanks to its open-source nature
• Very scalable, making it a suitable option for both small businesses and enterprises
• Multivendor and multistore support
• Full GDPR support, making it a good choice for European businesses
• Advanced product, marketing, and checkout features
• Sustainable built-in security fully adherent to PCI DSS security standards
• High efficiency of the platform and stable performance with 99.99% uptime

Cons of using nopCommerce 

• Customization can be difficult without technical skills
• Possible additional costs for technical support, customization, or copyright sign

removal

Pricing and Market Share

nopCommerce is free and open-source. Its functionality and design can be expanded with the help of plugins provided both for free and for a charge. Additional spendingы can include removing the copyright sign and premium support. 

nopCommerce has over 60,000 live webshops around the world.

Volusion:

Using Volusion, you can create, manage, and manage your online store from one place. The software comes with tools for creating websites, customizing, integrating, running an eCommerce business, inventory management, search engine optimization, processing payments, and other tools to help you succeed. In addition to having the ability to deploy on cloud or on premise, it is compatible with all types of devices and operating systems, and it is user-friendly (no programming or IT skills are required).

In terms of pricing it is quite similar to Shopify.

Pros of using Volusion

• Volusion is easy to use, as most of eCommerce shop owners are not developers, they made sure that it is easy to navigate and use Volusion
• Lots of templates to choose from while starting your new site
• 24/7 support
• Works with third party apps and plugins
• Volusion also does not charge a transaction fee like other platforms which is a great plus

Cons of using Volusion

• Not possible to create a blog
• Can’t self host
• Pricing wise bit on the costly side

Pricing and Market Share

Volusion market share is 0.17% with more than 9885 companies using this software.

Plan feature	Personal	Professional	Bussiness	Prime
Monthly price	$35/mo	$79/mo	$299/mo	Connect sales

Ecwid:

The major difference between Ecwid and competitors like Shopify, Squarespace and BigCommerce is that Ecwid is not designed to be used on its own as a standalone ecommerce website. An existing website or online presence can be integrated with the online store instead.

Nevertheless, Ecwid has recently added a new feature, called Instant Sites, that does let you build a one-page standalone site using the software.

It works by letting you create a widget that you place on other websites – hence the name: Ecwid stands for eCommerce Widget. Your store appears wherever you insert the widget, which is a few lines of HTML code.

To be honest I personally like the way it works, however, some may not like it.

Pros of using Ecwid

• There is a free forever plan which you can use to set up and sell upto 10 products
• Support all popular payment gateways including Paypal, Stripe etc
• You can also sell offline using Ecwid point-of-sale function
• Support for multiple languages
• Easily import/export products using CSV format
• Learning curve is not that hard and everything is pretty straight forward to set up

Cons of using Ecwid

• Not many third party integrations/extensions available
• Some people may not like it as widget as they may be used to create full-fledged stores
• Pricing outside US can be higher

Pricing and Market Share

Ecwid market share is 0.38% with more than 22548 companies using this software

Plan feature	Free	Venture	Business	Unlimited
Monthly price	Free	$12.5/mo	$29.17/mo	$82.50/mo

Yo!Kart:

With Yo!Kart, you can create future-proof marketplaces like Amazon, eBay, and Etsy by hosting your own self-hosted & scalable multi-vendor ecommerce platform. Among the features included in the platform are catalog management, multi-lingual capabilities, multiple payment gateways, BOPIS, a ready mobile app, and pre-integrated APIs.

Yo!Kart eliminates the need for additional plugins or apps, enabling startups, small and medium-sized businesses, and enterprises to launch efficient online marketplaces. Furthermore, it offers a lifetime license and one-time pricing model, making it a cost-effective ecommerce website builder.

Pros of using Yo!Kart

• One of the biggest plus point is that Yo!Kart can be self-hosted thus giving you full control like WordPress
• Multivendor system
• Email marketing and social integration
• They also offer lifetime license

Cons of using Yo!Kart

• I personally feel that there won’t be many developers available for Yo!Kart customization
• Not sure if they are able to sustain long-term by offering life time license
• Their support does not seem to have good reviews

Pricing and Market Share

Kart has market share of 0.01% in ecommerce-platform market

Plan feature	GoQuick	GoCustom	GoCustom Prime	GoCustom Prime
Monthly price	$999 (Self Hosted + Lifetime License)	$2499 (Self Hosted + Lifetime License)	$7499 (Self Hosted + Lifetime License)	Quote (Self Hosted + Lifetime License)

Salesforce Commerce Cloud:

You must have already heard about Salesforce because its already really powerful brand. You can also create eCommerce store using Salesforce Commerce Cloud. As a cloud-based software platform, Commerce Cloud combines multiple functionalities into one convenient interface, including an online store, predictive intelligence, order management and mobile-first POS.

Its multi-tenant architecture offers security and reliability that enable it to solve many of the problems associated with running an ecommerce business.

Pros of using Salesforce Commerce Cloud

• It is really easy to get up and running with Salesforce Commerce Cloud as they made the process really smooth
• Salesforce team continue to add new features, thus the users always have something new to explore and offer to their customers

Cons of using Salesforce Commerce Cloud

• Initially there is a slight learning curve
• Salesforce is such a featured rich tool that sometimes finding and getting used with all the features takes time

Pricing and Market Share

Salesforce Commerce Cloud is used by 0.1% of all the websites

Salesforce have different products and pricing you can check here.

Square Online:

Square Online offers a variety of options for e-commerce, including website creation, sales channels and payment processing, making it ideal for a wide range of businesses.

Its features are particularly useful for restaurants as they can choose from multiple delivery options, retailers can get real-time shipping quotes and discounted rates, and those in service industries can pair Square Online with Square Appointments to keep track of bookings.

Pros of using Square Online

• They have a free tier to get started
• It is good for Restaurant specific businesses
• Pricing also seems good starting at $12 a month which is way less then Shopify

Cons of using Square Online

• Limited ability to sell on third-party market places, such as no support for Amazon
• More focused towards Restaurant businesses

Pricing and Market Share

Square Online market share is 0.96% with more than 9587 companies using this software.

Plan feature	Free	Professional	Performance	Premium
Monthly price	Free	$12/mo (billed annually)	$26/mo (billed annually)	$72/mo (billed annually)

Zyro:

Zyro, a website-building platform with eCommerce functionality, allows you to build websites and stores. It comes with plenty of features for new website owners to create a visually appealing and well-optimized website.

Pros of using Salesforce Zyro

• Zyro is easy to use and their plans comes bundled with hosting so you don’t have to purchase the separately, on top of that you can also connect a custom domain
• Zyro sites are optimized for speed so there is one less thing to worry about
• It creates SEO friendly sites plus they are mobile compatible (responsive)

Cons of using Zyro

• Zyro is not as customizable as WordPress/WooCommerce
• Lack of advanced features compared to other platforms like Shopify or WooCommerce

Pricing and Market Share

Zyro is used by less than 0.1% of all the websites.

Plan feature	Website	Bussiness	Advanced
Monthly price	$2.90 /mo	$4.90 /mo	$15.90 /mo

3dCart:

3DCart is an all-inclusive cloud-based eCommerce solution. It provides more than 200 built-in features, such as SEO optimization, drop-shipping support, and abandoned cart saver tools.

Besides, every 3DCart user can access built-in social media integration, email marketing tools, order management, email, blog, an iPad compatible Point-of-Sale app, and plenty of additional powerful features.

Pros of using 3DCart

• 3DCart built in features are good enough for anyone to start a full-fledged site
• Supports more then 100 payments processors
• Can be customized as per requirement but as mentioned in cons customization is not as easy as with other platforms

Cons of using 3DCart

• Unlike other eCommerce platforms, 3DCart requires you to have CSS and HTML knowledge to edit themes
• Its kind of hard for newbie to get used-to with 3DCart

Pricing and Market Share

3dcart market share is 0.10% with more than 5942 companies using this software.

Plan feature	Startup Store	Basic Store	Plus Store	Power Store	Pro Store
Monthly price	$17.10/mon	$26.10/mon	$71.10 /mo	$116.10 /mo	$206.10 /mo

Conclusion

We’ve talked about 15 Top Ecommerce Platforms, If you ask me to summarize I would recommend:

WooCommerce: For small to medium store, because of its flexibility, number of available plugins and developers and pricing (the plugin itself is free)

Shopify: If you just want to get up and running and you don’t have much technical knowledge then Shopify might be good, but pricing is slightly on the upper side plus.

Apart from that every Ecommerce platform have their own ups and downs, that is totally upto your needs and budget as to what fits your needs. If you have any questions feel free to ask in comments section